The brief was to create a campaign to promote TV5 to attract a new and younger audience. Instead, the agency developed a riveting content - a social trans-media experience that intertwines reality and fiction.
Branded Content & Entertainment Integrated campaign led by content platform
Branded Entertainment
Promo Lotus/ Best Integrated Promo Campaign
Creative Excellence Award
Campaign- Publishing & Media
Effectiveness Campaign- Engagement
ONLINE USERS REACHED
30 Million
MEDIA IMPRESSIONS
102 Million
