Overview

Client

Concepcion Industries

Going BIG on cooling in one of the hottest summers in history.

With the Philippine heat indexes frequently surpassing 40°C (104°F) all over the country, the summer of 2024 is one for the books. Simple tasks like walking a few meters or even waiting for a ride can be punishing in the blistering heat.
 
To make this experience a little better, Carrier Philippines decided to make waiting for buses a breeze with the Carrier Cool Spot - the first of its kind solar-powered bus stop that has a larger than life split type air conditioner display on top. But it’s not just for show - the air conditioner actually blows cool, refreshing air to commuters waiting in the bus stop allowing them to sample #ThatFeelingWithCarrier
 
With the whole country talking about the heat, it was no surprise that the Carrier Cool Spot was in the middle of that conversation showing up in netizens’ reels, photos, posts, and news reports. All of which proves that when the temperatures get high, it pays off to go big, especially if you’re Carrier, the Air Authority.
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ORGANIC REACH IN JUST 3 WEEKS

5 Million +