Overview

Client

Universal Robina Philippines

Granny Goose fortifies  its corn chips portfolio with the addition of its latest exciting variant: Granny Goose Krrrunch. As a new entrant, the idea, Krrrunch the Krrrunch, aims to push awareness, recall, and trial by leveraging on the brand’s key attributes - the 4-layer crunch and catchy brand name.
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Versus planned impressions ,
while only spending 99.5% of the media budget

190%

With the long-form 15sec
-as the top performing video

0.41% CTR