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A brand story was told through a powerful product demonstration using people that can push TNT’s service to its limits - the vloggers. These content creators from across the country used one TNT sim, one phone to prove the strength and reliability of TNTs signal through a series of travel live streams on TikTok. This immersive online experience not only achieved great business results for the brand, it set a Guinness World Record for the Longest Travel Livestream.
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Best Branding Campaign
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Brand Experience: Creativity in Engagement
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Innovation in Content Marketing/ Brand Editorial
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COMBINED VIEWS
112 Million+
PREPAID LOADING INCREASE
8.40%
SUBSCRIBER GROWTH
4.21%
ENGAGEMENT RATE
2,528.91%
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