The Philippines is a developing country. Salaries are small, so family members are forced to leave their homes to work for higher salaries to support their loved ones. Millions are employed overseas, while countless others from far-flung provincial areas work in the city.

Being able to send money back home to their loved ones is their reward for all their hard work and sacrifice. But with most of them not owning personal bank accounts, their only option is to use money remittance shops. Cebuana Lhuillier wanted to be the preferred Philippine money remittance service amongst these Filipino workers. Backed by its nationwide financial service network, it is one of the most reliable money remittance services in the country. So we demonstrated this rational benefit in a way that would emotionally engage our audience.

Family Re-meet: Money transfers as reliable as delivering it yourself.