
PLDT myDSL sought to elevate and cement their connection with Filipinos by demonstrating how stronger digital connections (at home) also have the power to create stronger emotional ones.
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Best integrated content campaign

Best integration of digital or social Media

Best use of social media

Best commercial public services campaign
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PR: Best use of social media

PR: Consumer services

Media: Best use of social media marketing

Consumer Services: Branded content

Innovative & Integrated Media

Insights & Strateggic Thinking
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YOUTUBE VIEWS
6 Million+
TWEET VIEWS
1 Million+
PLDT MYDSL SUBSCRIPTION INCREASE
200%
FREE MEDIA WORTH
10 Million
