PLDT myDSL sought to elevate and cement their connection with Filipinos by demonstrating how stronger digital connections (at home) also have the power to create stronger emotional ones.
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Best integrated content campaign
Best integration of digital or social Media
Best use of social media
Best commercial public services campaign
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PR: Best use of social media
PR: Consumer services
Media: Best use of social media marketing
Consumer Services: Branded content
Innovative & Integrated Media
Insights & Strateggic Thinking
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YOUTUBE VIEWS
6 Million+
TWEET VIEWS
1 Million+
PLDT MYDSL SUBSCRIPTION INCREASE
200%
FREE MEDIA WORTH
10 Million
