Overview

Client

Digital Marketing Association of the Philippines (DMAP)

We created a provocative campaign for BeCyberSafe, to increase awareness on the dangers of online predators and help promote cyber safety. In order to reach as much of the target market as we could and study how these teens actually behave online, we mounted a social experiment that proved how easy it is for the youth to accept friend requests from strangers. We created four Facebook accounts. Each account accumulated more than 300 friends each, made profiles that fit the 13-16 year old demographic. Consequently, Each Facebook friend gained was personally messaged and led to the official video.
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2019 Gold

Digital Strategy: Charities, Public Services & Awareness Messages

2019 Silver

Media Strategy: Small budget media campaign

2019 Silver

Digital Strategy: Video Digital

2019 Silver

Strategy: Social/Influencers 


2019 Bronze

Media Strategy: Social

2019 Silver

Creative Storytelling, Film

2019 Silver

Creative Category: Branded Storytelling

2019 Bronze

Education & Lifelong Learnings: Humanities & Culture

2019 Bronze

Advocacy: Humanities & Culture

2019 Bronze

Family Centered: Humanities & Culture

2019 Bronze

Responsible Citizenship

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ENGAGEMENTS

1 Million +

VIEWS

3 Million+

FB REACHED

9 Million+