Overview

Client

National UnionĀ  of Journalists of the Philippines (NUJP)

The agency made use of the mask, made ubiquitous by the pandemic, and crafted the mask with attention-grabbing elements to raise awareness for press repression in the country. The mask sales were used to raise money for the legal defense fund of journalists. It is a press freedom campaign that literally
helps press people regain their freedom.
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2022

Sole Philippine Gold Winner

2022 Gold

Content Creation and Influencer Marketing

2022 Gold

Responsible Citizenship

2022 Silver

Advocacy

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TOTAL SALES

P250,000+

ORGANIC IMPRESSIONS

266,959

PRESS PEOPLE FREED

9

CASES LITIGATED

6